While it is less expensive to keep your current clients than it is to find new ones, you may only be reaching half your potential. If you are not investing in new clients, you may be shrinking your opportunities.
And who doesn’t want to grow? Or at least maintain your current set of clients, particularly because it is likely that your numbers will decrease with natural occurring changes as clients merge with other businesses, leave or sell the business, or other life events.
What’s the solution? How do you spend the right amount to attract new people?
There are several methods to interest new clients that can work with your current marketing activities and using your web site to attract new prospects and keep your current clients happy too.
People like to look for new things online. It is easy with search engines to find lists of potential web sites that match your search criteria.
Sure, SEO plays an important role, and not everyone can be #1. However, there are several things to bear in mind that connects all your marketing activities so that you can reach potential clients and keep current ones engaged and interested.
Your newsletter
On your web site you may have an invitation to subscribe to your newsletter. Make sure that it is easy for your interested reader on your home page to see your ‘subscribe to’ invitation.
Now you are not done, of course. What benefits does your newsletter offer?
- Do you publish regularly?
- Are you including interesting information in your content?
- Do you link to other material on other web sites?
An as an aside, do you respect the individual and promptly remove those who choose to unsubscribe?
Offer an incentive
Who doesn’t like a free sign-up bonus such as an ebook? You may have things going on in your industry that warrant one.
- Introduce a new product or service
- Explain how to use your product
- Identify key changes in your industry
These topics can interest new prospects in signing up to receive an ebook and become a lead for your business.
Your web site
- Is it up-to-date?
- Do you add new content regularly?
- Is it appealing?
- Are there menus and links to easily find material?
- Have you added video for those who like to view rather than read?
All these things contribute to pages that are easy to navigate to make a determination whether to stay or go and whether the business supports what the viewer is looking for.
A good web site ties in with the first two points and whether or not your prospect will be inclined to click the link and either subscribe to your newsletter or select to download your ebook.
You want readers and visitors to your site to be engaged with your content. It must be useful in some way to them.
Think about your business and introducing some form of an incentive that attracts users to your information. Help out your readers, your clients and be generous to encourage new clients to come your way. #copywriting #content