AI, artificial intelligence, is here to stay, whatever side you are on in usage. It has been around for years, although largely used in theoretical discussion, promoted in conferences and bandied about in boardroom discussions.
For those in the writing business, AI has become a topic for alarm, as it looms as the next replacement for the work that humans do. Or for interest as others see it as a potential aide for working.
For marketing, it is still in its early stages.
The questions around its usage show a curiosity along with confusion and an element of scepticism with AI. Can the output be trusted for accuracy, when errors have been reported that AI makes ‘facts’ up? What happens when one asks AI to write something? Is there a worry that similar output will show up elsewhere, almost shouting from the screen that the input is not unique?
The negative side distrusts AI. It is still a novelty, with questionable outputs at times, and lacking in the personal connection.
On the negative side:
- AI lacks emotional appeal – there is no personality in AI outputs
- And you must always check the facts for accuracy
The draw to AI for proponents is clear too, for the technology, the future of what is possible, perhaps a look at where no one has gone before.
There is discussion in marketing about AI usage. It has been embraced by some as an efficient way to produce copy. AI may
- Speed up research by quickly delivering a list of research sites
- Review your own copy and make corrections
- Create ideas for headlines
- Create ideas for topics
…and all seemingly at the speed of light. And these are just a few ways to engage with AI.
There are considerations about usage that need to be addressed, however, these concerns apply to Internet usage in general.
Anything that you encounter on the web that you want to use in your writing must be checked for accuracy.
And have you ever written something that just doesn’t resonate with people? Copy that doesn’t speak to the heart?
Proponents say that AI can triple or even quadruple your speed of output. Does that mean just taking Ai and rearranging some words and calling it your own? It would hardly be professional, or ethical.
Is it a question of if you paid for a subscription to use the AI product, then you have a right to the output? Those real people whose work were ingested into AI for ‘learning’ samples may disagree.
AI opponents may well be on the losing side of usage, as AI usage continues to grow.
Yet, there are ground rules for usage that must be considered and observed.
There is no such thing as free work – your work needs to be your work, and not the latest delivery from any one of the growing AI programs.
You need to be clear, do your homework, check ‘facts’ for accuracy, and use AI as a tool only, to stimulate your brain into producing the work you know you can do.
In the end AI is another tool, a new typewriter, gizmo, albeit one with a ‘brain’ working in the background. But nonetheless another accessory to help you do your own work.
Link to articlehttps://www.linkedin.com/pulse/ai-friend-foe-jane-mcguire-qim9c