The Olympics are fascinating to watch. The concentration in the participants’ eyes. They come to win. They come to do their best. You can see it at each event start. The events are thrilling but it is the end that is so wonderful to see. There can be only one gold per event. As the winner […]
Whether you are recreating your brand or updating your current one, there are steps you must do. The first step is to determine if it is a total rebrand, or if an upgrade – a refocus is the way to go. Perhaps it is more the strategy you are working with that needs the update. […]
It annoys me when the use of language is loose and incorrect. Small errors creep in. Words that are spelled and sound the same are used interchangeably. The trouble is that the words mean different things. These homonyms – the technical term – seem to go unnoticed eitherbecause AI is not checked, or the person […]
While it is less expensive to keep your current clients than it is to find new ones, you may only be reaching half your potential. If you are not investing in new clients, you may be shrinking your opportunities. And who doesn’t want to grow? Or at least maintain your current set of clients, particularly […]
AI, artificial intelligence, is here to stay, whatever side you are on in usage. It has been around for years, although largely used in theoretical discussion, promoted in conferences and bandied about in boardroom discussions. For those in the writing business, AI has become a topic for alarm, as it looms as the next replacement […]
Customer storeis or case studies, either way they shine a light on your business and shows the success you have in helping our customers or clients. You can get caught up in the different types of Case Studies. Depending upon your area of interest, study or business, what you want from a case study may […]
What is the purpose of your website and what do you want to communicate to your customers? How you present your information and what your content looks like depends very much upon the purpose of your website and the customers you want to reach. Very often you will want to appeal to a range of […]